Case Study · 06
A B2B mobile app designed to support event planners in managing schedules, vendors and stakeholders — transforming a chaotic, manual process into a structured, professional workflow.
7
Usability Participants
3
Core Pain Points
2
Competitors Audited
B2B
Event Management
The Project
WeddingMakers is a B2B mobile app designed to support event planners in planning event schedules and managing vendors and other stakeholders. The concept emerged from observing the inefficiencies in the daily life of event managers — a process that is largely manual, highly operational, and deeply stressful.
There is a clear need to improve their productivity, save time, and help them operate professionally. WeddingMakers is the all-in-one event management platform for event managers.
"WeddingMakers is the all-in-one event management platform for event managers."
Event Scheduling
Plan and manage multiple events simultaneously with structured timelines and task tracking.
Vendor Management
Track progress across multiple vendors in a single place — no more spreadsheets or missed follow-ups.
Stakeholder Coordination
Manage communication and dependencies with clients, vendors, and team members in one app.
Progress Tracking
Visual task progress across all active events — never miss a critical follow-up again.
User Research
Interviews with event managers — especially wedding planners — were conducted to understand user needs. Questions ranged from the number of events managed simultaneously, to vendor connections, and the tools currently being used.
Research revealed that planning is not the only bottleneck — tracking and managing multiple vendors simultaneously is an even bigger challenge than the initial planning itself.
Pain Points
01
Managing Multiple Events
Planning multiple events simultaneously creates numerous tasks every day. Tracking to-dos and their progress becomes a nightmare.
02
No Structured Management
Different stages within a single event involve numerous stakeholders. The lack of a structured approach creates operational chaos.
03
Too Many Vendors
Different vendors for different tasks make tracking everyone's progress extremely difficult — things fall through the cracks.
User Persona
Sangita is an event planner who needs an app for managing teams, vendors, and event planning — because manually tracking all tasks is complicated and she frequently misses critical follow-ups.
User persona — Sangita, event planner managing multiple weddings simultaneously
Competitive Audit
Potential competitors were evaluated to identify user pain points with existing products and understand what users might expect from a new solution.
W
WedMeGood
Strength: Very good visual appeal; caters to all price ranges.
Weakness: Only helps users find vendors — no booking or status tracking.
Opportunity: In-app event planning and B2B customisation for business owners.
C
CaterNinja
Strength: Customisation options; offers setup and service along with food.
Weakness: No language options; no restaurant selection for customers.
Opportunity: Restaurant selection to ensure customer satisfaction and bulk order incentives.
Design Process
Paper iterations of each screen ensured elements making it to digital wireframes would address user pain points. The home screen prioritises: (1) adding a new event and (2) accessing upcoming events.
Paper wireframes — all key screens explored before moving to digital
Digital Wireframes
Screen designs were grounded in feedback and findings from user research — every decision driven by real user needs rather than assumptions.
Digital wireframes — home, event management, vendor management and booking screens
Usability Study
An unmoderated usability study was conducted with 7 participants — including event managers with multiple active events, and individual vendors — to see how both sides of the marketplace experienced the app. Sessions ran 15–20 minutes each.
Affinity map — synthesising insights from usability study participants
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Navigation & Clarity
The new event option was unclear. Vendor selection was confusing. Reaching back to the home screen was complicated for users.
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Customisation & Scale
Users wanted to manage multiple events simultaneously with better customisation options for themes and event-specific workflows.
Refine the Design
Early designs allowed planning new events but lacked customisation. After usability studies, the home screen was updated with two distinct sections — Add New Event and My Events — allowing for continuous, customisable event management.
Before — Home Screen
After — Home Screen
Before — Details Screen
After — Details Screen
Final Mockups
The final high-fidelity prototype presents clean user flows for planning and managing an event — from creating a new event to tracking vendor progress and viewing booking details.
Final mockups — home, event details, booking details, and vendor management
High Fidelity Prototype
The final prototype presents clean user flows for planning and managing events end-to-end.
View Prototype →Takeaways
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Impact
The app makes users feel their needs are truly taken care of. From peer feedback: "The app designs made it so easy to plan my events! I would definitely use this app for managing all my events."
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What I Learned
Designing WeddingMakers confirmed that first ideas are only the beginning. Usability studies and peer feedback shaped every single iteration — great design is a constant conversation with real users.
Next Steps
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Conduct more user research to determine any new areas of need as the platform expands beyond wedding planning.
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